This poster was created in MMDA 234 Visual Communications II. The goal of this poster was to recruit individuals to the New Media Production and Design program at SAIT while utilizing Swiss design. Inspired by Swiss designer Josef Mueller-Brockman’s grid system and font styles, I utilized fonts that were inspired by the Swiss design, that emphasizes clarity and legibility. To represent SAIT, I used the institute’s official colours (red, blue, purple, and white). I provided a summary of the program as many long paragraphs of text tend to lose an individual’s interest quickly, while it also makes it easier to understand and summarize what NMPD offers.
Software: Adobe Illustrator
Time: ~2 hours
Date: January 2021
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